Elias Benitez, a 25-year former employee of Greg MacPherson, is now leasing the produce stand from his former employer, keeping the beloved spot on Beacon Hill. (Photo: Alex Garland)
Elias Benitez, a 25-year former employee of Greg MacPherson, is now leasing the produce stand from his former employer, keeping the beloved spot on Beacon Hill. (Photo: Alex Garland)

Beacon Hill Produce Stand MacPherson's Reopens

It was early, but Elias Benitez was excited; the doors to MacPherson's Fruit & Produce were reopening in 30 minutes. MacPherson's grand reopening took place Saturday, March 9, after six months of closure. In September of last year, owner Greg MacPherson decided to retire and close the produce stand that had been a mainstay in Beacon Hill for 40 years.
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The 40-year-old produce stand reopens after a six-month closure.

by Alex Garland

It was early, but Elias Benitez was excited; the doors to MacPherson's Fruit & Produce were reopening in 30 minutes. MacPherson's grand reopening took place Saturday, March 9, after six months of closure. In September of last year, owner Greg MacPherson decided to retire and close the produce stand that had been a mainstay in Beacon Hill for 40 years.

Benitez, a 25-year employee of MacPherson's, enjoys working with fruit and vegetables, but how he was treated by Greg MacPherson was what kept him around. "I stayed here because I liked the job, and Greg treated me good. You stay where they treat you good." Now, Benitez is leasing the property from MacPherson but plans to keep the name. "An opportunity was given to me, so I took it," Benitez told the Emerald. "I hope I can provide for the community, because we're here for the community."

Indoor market scene with shoppers queuing at a produce stand, showing a variety of vegetables and a weighing scale, conveying a busy day at the market.
The first burst of customers at MacPherson's reopening. (Photo: Alex Garland)

While working on the building a month ago, Benitez was stopped by multiple neighbors who asked if MacPherson's would be open again, and while he was able to answer "yes," he was unsure when it would be. But the neighborhood vibe was obvious: People missed MacPherson's.

Elaine Dondoyano was the first in line and lives one block away. Dondoyano told the Emerald that she used to refer to MacPherson's as her "second refrigerator." "It's like a friendly neighbor who is welcoming to us, it feels like an extension of my home. It means a lot to the community."

Nick Farwell used to ride bikes with his son in the summer to MacPherson's for ice cream and was a longtime customer "for the best greens." Farwell was thrilled the stand has reopened and considers the produce stand a "jewel of Beacon Hill."

A market cashier is focused on a computer screen while a smiling woman in a plaid jacket waits for her purchase to be processed. In the background, other customers are seen shopping and carrying baskets in the busy market atmosphere.
Amy-Lou Abernethy buys produce from Benitez. (Photo: Alex Garland)

Customer Amy-Lou Abernethy considers MacPherson's "uniquely Seattle" for being an "open-air neighborhood market." When the business closed, Abernethy lamented the loss as another neighborhood treasure shut down. Now, Abernethy's approach has changed: "It made me want to make an effort to patronize the places that are really special to me and not just take them for granted."

Most things will be the same, including convenience items, like chips, drinks, and ice cream. While the overflowing outdoor containers of vegetables are gone, the indoor tables remain, piled with veggies from all over Washington. One of only five employees, Benitez expects to hire more people as business picks up, and says he will be there seven days a week from 8 a.m. to 6 p.m.

Handwritten 'GRAND REOPENING' banner displayed outside, with bold, colorful letters announcing the event, partially covering a weathered and torn poster wall.
Grand reopening sign at MacPherson's. (Photo: Alex Garland)
Exterior view of a bustling produce market with customers walking by and a vendor standing, featuring a sign saying 'THANKS FOR SHOPPING!' above the open storefront.
MacPherson's grand reopening brought out eager locals and former patrons delighted to see the stand in operation again. (Photo: Alex Garland)
Freshly stocked produce stand at 'MacPherson's' market, featuring bananas, apples, and papayas under a sign with playful fruit characters, illuminated by overhead lights.
A mural inside MacPherson's. (Photo: Alex Garland)
A wide-angle shot of a green-themed produce section in a grocery store displaying a variety of fresh vegetables including peppers, tomatillos, and jalapeos in black plastic bins. Price tags are visible, and a pushcart is positioned in the foreground.
MacPherson's brings a variety of affordable produce to an area without a lot of fresh food. (Photo: Alex Garland)
A close-up image showcasing vibrant red bell peppers neatly arranged in a black plastic bin among other varieties of green peppers. Each pepper has a small sticker label, and they are presented in a grocery store setting.
Red bell peppers at the inside tables at MacPherson's. (Photo: Alex Garland)
A close-up view of several clear plastic containers of fresh strawberries arranged on a table, with each container labeled with organic certification. The containers are positioned in a market setting with a soft focus background highlighting more produce.
Strawberries at MacPherson's. (Photo: Alex Garland)
A display of assorted instant foods including Cup Noodles and Bowl Noodles with price tags, arranged on a shelf at a grocery store. Packs of candy bars and bottled gummies are also visible, with the produce section in the background.
MacPherson's sells some snacks and dry goods in addition to produce. (Photo: Alex Garland)
Shelves stocked with various bottled and canned beverages, including fruit juices, sodas, and energy drinks in a grocery store. The drinks are arranged in rows with price labels visible on the shelf edge.
The drink cooler at MacPherson's. (Photo: Alex Garland)
A parking lot view with cars in front of 'MacPherson's Fruit & Produce' store, with its name prominently displayed on the roof sign, suggesting a local business ready to serve customers.
The parking lot soon filled up at the grand reopening. (Photo: Alex Garland)

Alex Garland is a photojournalist and reporter. With a degree in emergency administration and disaster planning from the University of North Texas, Alex spent his early professional career as a GIS analyst for FEMA. Follow him on Twitter.

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Before you move on to the next story …

The South Seattle Emerald™ is brought to you by Rainmakers. Rainmakers give recurring gifts at any amount. With around 1,000 Rainmakers, the Emerald™ is truly community-driven local media. Help us keep BIPOC-led media free and accessible.

If just half of our readers signed up to give $6 a month, we wouldn’t have to fundraise for the rest of the year. Small amounts make a difference.

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